The platform every club and league needs that the incumbents can’t become.
Midfield connects everyone in the game (clubs, leagues, coaches, and players) in one connected platform, built on a data model the extraction-era incumbents can’t match.
Market
TAM
$1.8B
U.S. club & league sports management software
SAM
$162M
Organizations we can serve at our tiers
Y5 SOM
$36.4M
Five-year serviceable obtainable market
Sizing methodology and assumptions are in the deck.
Why now
Incumbents are consolidating, not improving
The platforms registrars use were rolled up by private equity and optimized for extraction: quote-only pricing, hidden checkout markups, migration friction. The people running seasons are stuck and looking.
One account, not five apps
Clubs, leagues, coaches, and players are juggling registration in one tool, schedules in another, payments in a third, and comms in a group chat. The wedge is collapsing that into one connected platform.
A buyer with real switching pain
Refunds, scholarships, and board handoff are the back-office work nobody loves and incumbents won’t fix this year. Relieving that pain is how we earn the org, then expand across the league above it.
The moat
One-account data model
A person can be a player, parent, coach, or admin across every team, with one login and one record. The incumbents’ per-registration data models can’t retrofit this without a rewrite.
Multi-tenant from the ground up
Row-level tenant isolation and a hierarchical state → region → club model were designed in on day one, the prerequisite for the state-association tier the incumbents serve poorly.
Portability as positioning
Open exports, no lock-in, published pricing. It’s a trust wedge against extraction-era incumbents, and it’s only credible because the data genuinely leaves with you, in open formats, anytime.
Where we are
We’re pre-alpha and building in the open. No fabricated logos or revenue here. This is real build progress toward a concierge-onboarded first cohort.
29+
strategic decisions locked
~95
schema entities specified
50+
screens designed
Request the deck
Want the full thesis, the sizing model, and the roadmap? Reach out and we’ll share the investor deck.